Web Benefits

Business on the Web

There are countless reasons why and how a website can benefit your business. The Internet is the most professional, effective, and cost efficient way to advertise and reach prospects. The Web provides all the benefits of many other advertising media with several added features:

	Professionalism - Big or small business appear professional & interested in acquiring new clients. If one has to search the white pages or check references on a non web business, chances are you didn't convince them or they just won't bother. If your web presence is professional, you've already made that 1st lasting impression.
	Your products and/or services are accessible and can be purchased 24 hours a day, 365 days a year.
	Information about your company will be launched to a global audience.
	The area we reside in has a large recreation and seasonal client base that mostly comes from the big city, these people wish to organise and plan their commutes to the lake. They have limited time in finding information and most turn to the internet to find what is available.
	Customers and prospects can download information and graphics directly, thus reducing the need for printed matter.
	The cost is only a fraction of that of traditional advertising media. The cost of a quarter page advertisement reaching maybe 1000 people can pay pay for a whole year of 24/7 coverage on the web. (Two of my sites hit 30,000+ viewers in the first year)
	Since information on the Web is presented in a graphical format, small businesses can compete at the same level as that of the "big boys".
	Customer service is available at all times for your customers.
	Customer dialogue can be started instantaneously, no need for 1st appointment to introduce yourself or to qualify their needs.
	Small Businesses without a yellow page advertisement or signage, can now found.
	Referrals and repeat business contacts are easier to find by your customers.
	Your business becomes part of a network, a referral base, provided by search engines & outside links.
	The Web is the most effective form of advertising media due to its interactivity and pre-qualification of prospects.

Individuals on the Web

Businesses aren't the only ones publishing on the Web. Many individuals are learning the benefits and satisfaction of Internet publishing.

	If you need a personal presence, I would advise you use your internet provider or many homepage programs available by yahoo, google, you tube etc. They usually allow small spaces for free. But if you are a professional offering professional services, you may want a more professional stand alone appearance.
	Personal knowledge in various areas of expertise are shared.

With the interactivity of the Internet, individuals and businesses alike can share ideas, information, products and services across town or around the world.